Joe's Blog
 

All Entries in the “General” Category

The Unchained Tour Update

October 4th, 2010 General

During the month of October, four superb storytellers, a couple of musicians and a circus performer will travel aboard a wonderfully decorated old school bus to embark on a barnstorming “Unchained Tour” of 14 Georgia cities and towns to highlight the value of independent bookstores to their communities. The tour is set to begin Oct. 11th on St. Simons Island, Georgia.

George Dawes Green is a native of Georgia. A well known writer (Caveman’s Valentine, The Juror, Ravens) and founder of the Moth, he feels certain that by presenting an evening of story-telling and creating a carnival – type atmosphere, we can encourage bookstores to host more of their own events, not just book-signings, but perhaps sidewalk art festivals, music in the evenings or even a story-telling night or two. This creates a sense that things are happening – that the local bookstore has more to offer than just books. Many independent booksellers are doing these things already. “Take notice” We say! ”

“We’re asking people to understand that bookstores are a vital part of the community,” said Green. “We’re inviting people to take a pledge that whenever possible they will buy their books from independent bookstores — not downloaded to some electronic pad or from a chain store. Hence, the ‘Unchained’ Tour.”

Following the opening tour date on St. Simons Island, the tour travels to the Georgia communities of Statesboro, Thomasville, Newnan, Macon, Zebulon, Gainesville, Athens, Washington, Madison, Savannah, Augusta, Canton and ending the tour with two nights of shows, October 28th and 29th, in Atlanta. The tour schedule is available online at theunchainedtour.org/events-calendar.

On October 20th, 3pm at the Jittery Joe’s Coffee Roaster there will be a FREE Unchained Tour event featuring local talent and a Moth storyteller.

Tickets for the October 20th Evening Show at Seney-Stovall in Athens are on sale at http://www.showclix.com/event/13152/
Tickets are *REQUIRED* for the evening show

For more information about the not-for-profit Unchained Tour or to purchase tickets or merchandise or make a donation, visit theunchainedtour.org or e-mail info@unchainedtour.org.

 

Excellence in Innovation Award

October 4th, 2010 General

Casey Cagle Presenting Award

We’re so honored to announce that Jittery Joe’s Coffee has been awarded the Excellence in Innovation Award by Lt. Governor Casey Cagle. The award recognizes those that are continually pioneering products, services and processes for the betterment of Georgia. It seems our little beans have come a long way.

“Here at Jittery Joe’s, the entire team works hard to offer a high-quality product with impeccable customer service,” said Jittery Joe’s CEO Bob Googe. “Thanks to our loyal customers and the entire team here, we’ve been able to grow our company from one store next to the 40 Watt into a company with stores in three states and wholesale customers in 48 states. I appreciate the Lt. Governor recognizing our achievements today and look forward to continuing to build on our success.”

We want to give a big ol’ cup of thank you to the Lt. Governor for recognizing us and our work. And of course, to all of our loyal coffee drinkers who keep the business chugging along. This is such a humbling award – and we will continuously strive to bring y’all the best of Jittery Joe’s for years to come. So thank you for letting us do what we love: serving the community by serving our coffee each and every day. Again, thank you.

For all of the details visit ltgov.georgia.gov.

 

Need Jittery Joe’s at your office?

October 2nd, 2010 General

Hey guys! You know at Jittery Joe’s, we know what hard work is and we value it. That’s why we’ve found a way to make your long days delicious. If you haven’t heard about our office coffee service, keep on reading.

We’re pleased to announce that you can satisfy your hankering for Jittery Joe’s Coffee even at work. If your company is based in Athens or Atlanta, check out our Office Coffee Delivery Service! Whether you’re looking for a single coffee station or need coffee for a full-service cafeteria, we can make it happen. From set up to providing press pots, you can have freshly brewed, familiar Jittery Joe’s in your own office break room. Really.

Office Coffee Service Van

Feelin’ it but need more information? Just visit jitteryjoes.com/office and see how our service can brighten your 8 to 5.

 

Fundraising with Coffee

October 2nd, 2010 General

Little Warriors Blend

Fundraising is a great way to improve and progress. But if you’re not selling delicious minty cookies, it’s hard to get people to chip in. So here at Jittery Joe’s, we say let’s get some coffee on the circuit. That’s right, hook up with Jittery Joe’s Coffee for your next fundraising event and you’ll be on you way great success, one can at a time.

And it’s no hassle. Jittery Joe’s makes it easy to get your school or group on its way to the big goal. Pair with us and we not only provide our delicious coffee, but we can also help you strategize, manage raised funds, and countdown to the final dollar – 365 days a year. Check it out at jitteryjoesfundraising.com to see that Jittery Joe’s Coffee could be the right choice for your future fundraiser.

 

Holla 5 Points, if you haven’t heard, we’ve moved!

October 1st, 2010 General

Our newest location is less than a minute from our old one, but we feel so happy to be in our new home! We’re selling the same, familiar coffee in the same familiar area– just a hop, skip, and a jump away and into the future. We’re excited about our new space and are so glad that we still have a home in Five Points. Because we really love you guys. So if you haven’t already, come check out our new location next to the Hub at the intersection of Milledge and Lumpkin. (right behind our old shop in what used to be Hodgson’s Pharmacy.

 

CBS Atlanta Feature

September 30th, 2010 General

Jittery Joe’s is excited to have been featured on CBS Atlanta’s Better Mornings segment, “Tailgating Georgia Style.”

BrewBox TV

For those afternoon games, an early morning tailgate can be jazzed up with brewboxes of our delicious microroasted coffee – enough for the whole tailgate! We love Saturday in Athens (or elsewhere) and are happy that our coffee can infuse cheering fans with an early morning kick.

Check out the segment on cbsatlanta.com/bettermornings and remember us on your next big game day. Go Joe’s!

 

Garden and Gun Gives us Two Thumbs Up

June 30th, 2010 General

Southern lifestyle magazine Garden and Gun recently profiled the city of Athens, or “Dawg Town.” The article focuses on businesses and places in Athens that make our town unique. It features Jittery Joe’s, stating “What Stumptown Coffee is to Portland, Jittery Joe’s is to Athens.”

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The article also mentions that you can’t go wrong with our our amazing Whoop-Ass in a Can roast, described as “zippy,” and recognizes our dedication to roasting premium quality coffee: “at the Broad Street headquarters you’ll find them roasting small batches of the world’s best beans into their intoxicating blends.” Stop by the Roaster in Athens or your local Jittery Joe’s to buy some today! Or you can
order from our online store.

 

Selva Negra Coffee Estate Journal

April 16th, 2010 General

Last month, four of us visited a coffee farm in Nicaragua – a first-time visit to origin for three of us.

Upon arrival in Managua, we were chauffeured to Selva Negra by the owner of the farm, Mausi Kuhl. Situated on the border of Matagalpa and Jinotega, Selva Negra is about a three-hour trek east of the capital airport. On the way, Mausi and her son-in-law, Steve, gave us a quick history of the farm and tried to prepare us for what we would encounter in the next couple of days. In the late 19th century, Nicaragua actively recruited Western European immigrants. Mausi’s and Eddy’s (her husband) ancestors were among this first generation to arrive, both from Germany (Selva Negra is Spanish for Black Forest, their ancestral home). They married local women and started farming coffee, gaining patents for some of their coffee-processing technology. The estate was a fairly conventional farm until the 1980’s when Eddy and Mausi decided to evacuate the farm during the Sandinista-led civil war. Once they returned at the end of the decade, they reclaimed their land and decided to become as self-sustaining as they could, relying on the Sandinista-controlled public utilities as little as possible.

Since that decision, Selva Negra has become a true community. About 250 people live on Selva Negra year-round, and a few years ago, they started promoting themselves as an eco-tourism site. Simple hotel accommodations and cabins are available for rent and a full-service restaurant supplies lodgers as well as local families from Matagalpa who drive up the mountain for a special dinner on weekends. Arriving long after nightfall, we would have to wait until the next morning to begin to appreciate the beauty of the surrounding rainforest and farmland and to understand how Selva Negra has made itself a model in the coffee industry.

Daybreak comes early in Nicaragua. Full sunlight and chatty geese arrive by 6am. Once we were convened in the restaurant, we feasted on eggs collected on the property and sausage made on-site from pigs raised on the farm. Our tour started with the cluster of housing for the year-round workers. Families live in cabins and temporary workers (who come in for about six weeks during the height of the picking season) stay in large dorms with private, fully-enclosed bunks. A kitchen prepares all meals for the workers (cooking with a combination of methane harvested from wastewater and coffee parchment for fuel) and a nurse’s office and school are located in the center. A small cheese factory is located behind the kitchen, on the way to the horse stalls and cattle pastures. Off to the side are the greenhouses and water-treatment areas. Slightly up the hill, sits the de-pulping station right beside Eddy and Mausi’s house. Further down the hill are the composting facilities and the hydro-electric plant.

Coffee is grown all over the farm. Since this is a Rain Forest Alliance-certified property, coffee trees are grown in the shade of grapefruit, papaya, cacao, and a variety of other indigenous plants. We visited during the end of the picking season. Coffee cherries continually ripen throughout the season, and must be picked by hand only when they are bright red and at their ripest, making for a very labor-intensive product. Most of the trees had been picked 5 times by the time we were sent out to harvest and collect our own coffee cherries. On this final pick, all cherries had to be removed, no matter how ripe or unripe, to keep bugs from infesting the trees during the off-season. We spent about 45 minutes picking cherries, during which time, the seven members of our party harvested enough to slightly over-fill one basket. The foreman who showed us how to pick, can usually fill 12 of those baskets in one day.

At the end of each picking day, the entire yield is trucked up to the de-pulper. There the outmost layer of the cherry is removed and the coffee is allowed to rest in pools of water. This resting period starts the natural fermentation process by which the remainder of the mucalegen layer is removed. Once this pulp is removed, the beans are sorted and laid out on racks to begin the drying process.  Also, at this point, the most perfect coffee beans are separated out to become seedlings and be planted on the farm the next season.

The next part of the drying process is accomplished at the beneficio, or dry mill. Recently, Selva Negra was able to open its own beneficio about half an hour away from the farm, down the mountain where it is hotter and drier. Once the beans are transported there, they are spread out on large drying patios and turned several times a day by manual raking, a task we also got to try our hands at. Sufficiently dry after a couple of days, the beans are then sent through a couple of machines that remove the parchment (collected to be sent back to the farm as cooking fuel) and start to separate out the broken bits and mis-shapen beans (which will go into the lower grades of coffee). They then pass down a conveyor and are sorted by hand- each bag sorted twice. Finally, at this point, they are loaded into the hand-stenciled 65kg bags and sewn shut, stacked in the warehouse out of direct sunlight until they are loaded onto a ship for transport. All of these steps, I had read about and knew, but to actually take part in them helped me to better understand them.

Since the Kuhls returned to Nicaragua and made the decision to make the farm as self-sustaining as possible, they have been open to trying new ideas, constantly searching for ways to become more efficient or to re-purpose materials. Using the coffee parchment as cooking fuel is just one of the more striking applications. There is an active laboratory on-site, where they experiment with natural fertilizer and bug-deterrent recipes. All food waste, plant waste, and manure goes to a composting facility at the bottom of the farm, where millions of worms convert the material back into healthy humus to be used in the greenhouses. They have recently started a mushroom cultivating project, growing the fungi from inoculated bags of used coffee grinds. They are early into a cacao-growing project, having contracted a chocolate manufacturer to help them grow the trees, harvest and dry the pods, and convert the cacao to finished chocolate. Everything that can be is recycled here. Used metal goes to the metal shop to be re-configured into useful tools and plastic water bottles are cut open and made into traps for the coffee-damaging broca insect.

Our couple of days on the farm passed quickly but they left great impressions. I’m excited to go back and visit in another year or two to see what else they have accomplished.

 

It Starts at the Farm

April 14th, 2010 General

A short film by: Pablo Agurcia

Ever wondered how much goes into your morning cup of coffee? This short film by Pablo Agurcia shows the impact our simple choices have and includes interviews with Charlie Mustard -Jittery Joe’s Master Roaster and Christian Hampton -Jittery Joe’s Warehouse Manager.

 

Bob-o-Link Brazil Coffee

April 13th, 2010 General

Now Available

Our new Brazilian coffee is a direct trade coffee offering from Jittery Joe’s through Bob-o-Link Coffee. Bob-o-Link is a result of a network of farmers located in one of the best regions for coffee in Brazil, which have in common the vision of producing the best coffees. The sustainable agriculture methods they use reduce the “heavy footprints” of humans on earth. Most of the FAF coffee farmers are formed by small properties, run by single or extended families, located at the top of the mountains, the perfect environment for the best coffees. The beans are picked selectively and dried in terraces next to their homes, under close watch and care of the farmers.

At Jittery Joe’s, we know the importance of direct trade. It’s is a great way to know where our quality coffee beans come from, how they are grown, and their impact on the environment. We get to be involved in the process, ensuring that the coffee you drink is the best it can be, in every way. Added bonus: we roast all the beans here at the Athens roaster so your coffee is always fresh, delicious, and locally maintained.

Interested in our Bob-o-Link Brazil coffee? Here’s a little bit of information about this amazing new direct trade coffee.

Country of Origin: Brazil
Region: Alta Mogiana (Northeastern Sao Paulo State and parts of Minas Gerais State)
Trade Type: Direct trade – Coop Direct
Varietal: 100% Arabica – Red and Yellow Catuaí
Process: Natural/Dry Process

Coffee Characteristics
Aroma: Nutty
Acidity: Low and delicate acidity
Body: Medium-bodied
Taste: Lots of chocolate with outstanding sweetness
Aftertaste: Long and pleasant