Joe's Blog
 

100% Kona Coffee Limited Edition Roast

April 11th, 2010 General

UPDATE: This preorder has now closed. Hopefully you didn’t miss out. If so, keep an eye out for our next special limited roasting and act fast.

Interested in some of the smoothest tasting coffee on the market? We’re doing a limited roasting of 100% Kona Coffee through direct trade with the Brazen Hazen Coffee Estate. The Brazen Hazen Coffee Estate is located in Holualoa (just east of Kailua-Kona), on the western slope of the Hualalai volcano on the Big Island of Hawaii. At 1900 feet, the local climate includes seasonal rainfall and afternoon cloud cover that provides a splendid growing environment for naturally shade-grown coffee. Sheltered from the Pacific trade winds, this area produces some of the best coffee in the world. Here, Kona coffee is grown. Kona coffee comprises only 1% of the coffee grown in the entire world-and is some of the smoothest tasting coffee on the market.

Have a few questions about this delicious, special coffee Jittery Joe’s is bringing to you – and roasting.

Q: Where is Kona?
A: On the west side of the Big Island, Hawaii, USA. Hawaii is the only state that produces coffee.

Q: What makes 100% Kona coffee so special?
A: Where to begin? For starters, the climate is ideal for growing coffee. Morning sun followed by afternoon clouds and rain, volcanic soil, and elevation all combine to produce perfect conditions for happy coffee trees. By law, only coffee grown in the 1 mile wide by 30 mile long Kona Coffee district can call itself Kona Coffee.

Q: Why is 100% Kona Coffee more expensive than the grocery store stuff?
A: Brazen Hazen’s beans are top quality Arabica Typica which comprise only about 5% of the world’s coffee crop. Further, Kona coffee comprises only 1% of the coffee grown in the entire world. Also, be sure that you are buying 100% Kona coffee and not a blend. Otherwise, the delicious Kona flavor will be overshadowed by the inferior “filler” beans.

Q: How is the coffee processed?
A: After picking, the coffee looks like a cherry. The skin must be immediately removed, then the coffee sits in a bath overnight to ferment and to remove the remnants of silky muscilege from the bean. In the morning, it’s put on the sundeck to dry. From there it goes to the mill to have the outer skin (parchment, like on a peanut) removed. At the mill it is also sorted by size and any defective beans are removed.

Now you know. Thirsty?  Order your Jittery Joe’s limited edition Brazen Hazen Kona now and enjoy the unique, full taste of this amazing coffee brought through Direct Trade to you by Jittery Joe’s.